What is Answer Engine Optimisation?
The keystone pillar on AEO is being written in full and lands in the next batch. Here is the short version while we finish the long one.
Answer Engine Optimisation (AEO) is the practice of making your content easy for AI answer engines like ChatGPT, Perplexity, Claude and Google AI Overviews to retrieve, trust and cite. It builds on SEO, but it optimises for being quoted in the answer rather than ranked in a list of links.
The full pillar (the why, the how, the per-engine specifics, and a sceptical look at what to ignore) is shipping in the next batch. In the meantime, the four sibling pillars cover most of the ground.
Adam Clarke
Adam is a Chartered Marketer and Fractional CMO with over seventeen years in B2B and B2C marketing, and the founder of Rank Roadie. He writes about the messy overlap between search, AI and keeping humans accountable in the loop.